YouTube Tips for Nonprofits and Small Businesses
YouTube’s popularity across the world has made it possible for uploaded videos to “go viral.” Remember the Kony thing? And Gangnam style? Pretty sure Justin Bieber was discovered on YouTube, too... Anyway, let’s focus on something more positive. While it is video-based, video is a medium that’s pretty versatile. Artists upload their music videos and those hoping to showcase their musical talent upload the covers. Businesses post advertisements, bored kids upload funny skits, and lonely cat women show us how being them isn’t so bad when your kittens are that adorable.
Pinterest Tips for Nonprofits and Small Businesses
Do you have cards and pictures stuck with magnets on your fridge? These are usually things that make you feel good. After all, as a kid having that test with an “A” on it stuck on the fridge for a week was an honor. And a bit of inspiration to try do as well on the next one. The refrigerator becomes a canvas for ideas. Now picture this canvas being on the internet. The best way to describe Pinterest is probably an inspiration board. It’s a way to keep all the things you like in one place.
Instagram Tips for Nonprofits and Small Businesses
I hate to use the corny line “a picture is worth a thousand words,” but it just so happens that it’s too applicable to social media for me to pass up. If a Facebook post or Tweet includes a photo, it receives significantly greater views and engagement. To the woe of writers everywhere, sometimes a picture actually does it best. In social media terms, a picture is worth a thousand followers. (Oh, the corniness kills me!) But there’s proof: Instagram.
Twitter Tips for Nonprofits and Small Businesses
While I won’t be writing this post in 140 characters or less, Twitter surprisingly allows quite a bit of information to be shared in those short and sweet bites. This is partly due to the fact that Twitter isn’t limited to letters - a Tweet can include video, photos, and links as well. Here are some examples of the many ways Twitter can be maximized, tips for engagement, and a chance to check out some Tweeters who have got it down to an artform:
Facebook Tips for Nonprofits and Small Businesses
Although there are 500 million daily users on Facebook, it definitely doesn’t mean they’re all using it with the best practices in mind. When it comes to your nonprofit or business, it isn’t enough to just have a Facebook page. Use it appropriately to get the greatest response from your target audience. Take a look below for some posting ideas, engagement tips, and even a few examples of the ones who do it best.
Finding the Right Social Media Platform for Your Nonprofit or Small Business
Finding the right social media platforms that fit your content can make you or break you in terms of your social media success. In deciding which platform is appropriate for your organization or small business, start by thinking about how you’d like to tell your story. How can people best get to know you and what you’re about?
Are your products particularly photo friendly? Instagram and Pinterest might be for you. Does your organization constantly have some news to share? Twitter and Facebook are likely the best platforms to share current and relevant updates.
In the Palm of your Hand: Considering Social Media for your Nonprofit or Small Business
When I visited my family in Algeria last summer, my aunt Louisa showed me a box she dubbed “the archive.” Opening it, I was shocked to find photos upon photos, letters, and report cards. I followed the track of my parents’ lives in the United States in their wedding pictures and watched me and my brother grow up in the photographs. Typed letters in French from my dad to his family provided updates on his life stateside and wished them well.
Twitter Launches "Promoted Tweets" Ad Platform
Twitter has officially launched their answer to Google AdWords: "Promoted Tweets." The platform will allow advertisers to place their tweets at the top of keyword search results, and future plans include full integration with third party apps and direct placement in user Twitter streams. If a particular "Promoted Tweet" is not "resonating" (AKA replies, clicks, and other metrics), Twitter will pull the ad without cost to the advertiser.