Posts in marketing communications

A Realistic Look at Virtual Immersion

It seems like the hot new topic everyone is talking about is Virtual Reality. I’ve been digging into the question of why virtual immersion matters. Many of the articles I have been reading have been insightful, but often abstract, focused on where we will go rather than where we are. It is difficult to get a grasp of the meaningfulness of something so important without really getting a look at it in a practical way. What really is virtual reality? What is augmented reality? Why does it matter for your business, what does this technological and social phenomenon offer us now? 

The One Thing That Will Make Your Website Work

There are many important elements to creating and maintaining a successful web presence, but there is one arguably more important than any other — customer focus. You can focus on the customer in a variety of ways, including thoughtful strategy, well-crafted content and use of best practices for design and development. The common business mentality is to communicate first what you offer to customers.

Writing Effective Copy for Webpages

Readers have a lot of demands competing for their time. It’s a challenge to grab and keep their attention, which is why a professional copywriter — particularly one trained in writing for the web — is worth her weight in gold. But for many organizations, a tight budget means that copywriting must be done in-house by a generalist. Writing copy for webpages is different than writing for print, and there is some variation depending on the type of content you are writing.