Social Media
The rapid growth of social media venues in the past couple years has transformed web marketing, customer service, outreach, and stakeholder engagement. Social media can be essential in accomplishing all the goals above but is much more than simply a means to an end. Social media has revolutionized how we do business and the nature of our interaction. Marketing is no longer a one-way street with messages going out; it is a conversation. Our social media experts can help you find your way through the many social media platforms by developing a full campaign, providing social media training, and/or improving an existing social media program.
The guiding light of our social media programs:
- Choosing the right platform(s). We do the research to make sure you are using the correct platform (whether it be Facebook, Twitter, Flickr, YouTube, StumbleUpon, FourSquare, etc.) to reach the high value audiences that will translate to the most sales, customers, and/or site traffic for your company or organization. A ubiquitous presence is not necessarily the most effective.
- Genuine engagement. We help you find the audience you're looking for — which could be based on a geographic location, a common interest, a degree of influence related to your company, organization, or product — and then make sure that this target feels engaged in genuine, transparent, and authentic conversation. Although shameless promotion will always play its part, its value will disintegrate without making your target audience part of the conversation.
- Transparency and Control Withdrawal. So we spent all this time crafting the perfect brand and image to perfectly convey your essence, and we let it loose in the wild jungle we call social media. We want conversation, and we can't control every aspect of this conversation. Deleting a negative comment about your brand can make the damage exponentially worse, while directly addressing the commenter could avert a disaster and demonstrate the quality and ethics of your business to other viewers. It may seem counterintuitive to some, but social media can transform a mom-and-pop shop into a global brand if done correctly and transparently.
A genuine, fully-integrated and well-executed social media campaign can boost search engine rankings above and beyond the deceptive methods some SEO firms are shilling. The genuine conversation and information exchanged with stakeholders, subject matter experts, influencers, and potential customers can lead to an extensive network of people linking to your site, without paying people to do it! No matter your industry, location, nonprofit, for-profit, big or small, we can help tailor a program to create the web presence you need in this digital age.
