Search Engine Optimization (SEO)

So you have your brand, your design, and your message... now how do we get people to take a look? Analysis of your market, brand, targeted audiences, and competitors will help us to optimize the content of your website to boost its visibility in organic search results (not paid advertisements). How search engines crawl and index sites is complicated, but Kilpatrick Design follows the guidelines laid out by Google so as to ensure transparent and longstanding results. Deceptive tactics only give short-term results, and can even hurt your reputation and get you blacklisted from Google. We use ethical, organic techniques to ensure your content is working for you in search engines.

Don't be fooled by false promises to guarantee you that #1 spot. Kilpatrick Design is always transparent in our SEO abilities and cannot guarantee first page results every time. Any "tricks" or "fancy coding" purported by other companies will not fool search engines like Google or Yahoo for very long, if they ever did at all. However, we can help improve site rankings and search engine visibility by both organic and inorganic means.

Throughout the optimization process, we use Google Analytics to measure success. This powerful (and free!) tool allows us to measure traffic, view referral sources, how much time viewers spend on each page, how visitors travel through your site, even the location of those visitors.

SEO can be complemented by active web marketing and by utilizing social media.