Search Engine Marketing (SEM)

Internet and Search Engine Marketing (SEM) is the aggressive cousin of search engine optimization. While the definitions of search engine marketing and search engine optimization are nebulous, the key distinction is that the marketing variety involves actively spending money on advertisements, much like traditional advertising.

With tools like Google AdWords, Kilpatrick Design will help increase your visibility on the web. With SEM, you are paying to put your message in front of viewers — the higher the price, the higher the placement. Kilpatrick Design identifies your keywords, crafts your ads, and develops a pay-per-click campaign that fits your company and your budget.

SEM is an effective way to boost your site visits when you're in a highly competitive market. It's also useful when you want to appear for keywords that your site is not likely to be optimized for — like the names of your competitors...