The Center for Board Excellence Logo

The mark for The Center for Board Excellence encompases several concepts: building blocks, transparency, change, and interconnectivity. The shape is inspired by a venn diagram depicting Leadership and Corporate Governance. The three large squares are Shareholders, Management, and Board of Directors. Where the three meet — the center of the mark and the heart of a business — is where you find Board Evaluation and Corporate Governance.

The color Palette is rich, energetic, warm, and unexpected. In the corporate arena, autumn colors are rare and stand out from the crowd. The yellow and oranges are inviting, and the strong red draws your eye to the core. Red is also symbolic of the ability to call attention to areas that need improvement, like red markings correcting a document.

The type treatment within The Center for Board Excellence logo is traditional and academic. The methodology that CBE practices for board assessment is rooted in research and experience. It is tested and proven. The stability of the typeface balances the very modern mark of the logo — illustrating the balance that CBE strikes between the benefits of and wisdom in tradition, and the needed change for growth in the future. The type color matches the core of the mark, accentuating the focus on the company as a Center.