Do you have cards and pictures stuck with magnets on your fridge? These are usually things that make you feel good. After all, as a kid having that test with an “A” on it stuck on the fridge for a week was an honor. And a bit of inspiration to try do as well on the next one. The refrigerator becomes a canvas for ideas. Now picture this canvas being on the internet. The best way to describe Pinterest is probably an inspiration board. It’s a way to keep all the things you like in one place. The things that make you feel good, represent what you want to be, are things you want, or are places you want to go. Pinterest is not only a highly visual platform, it’s also super organized. As a way of keeping all those pretty ideas in their neat little places, it’s no wonder Pinterest users are mostly female. Think your product or organization is especially attractive to this gender? Below are some ideas for Pinterest usage, tips for engaging your audience, and a few examples of the perfect Pinners.
HOW PINTEREST CAN BE USED:
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You are able to see engagement with your products through pins, repins, and likes. This will help you figure out what works and guide your content strategy.
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Think of Pinterest as an interactive lookbook for your brand. Almost like a catalog, without the price tags lingering in the side margins.
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Easily divide your products/inspirational ideas into categories.
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Create a forum with photographs.
TIPS FOR ENGAGEMENT:
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Ask your audience to submit their own inspirational ideas.
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Create a pin button for products on your website.
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Make sure your boards are relevant. Relevance is the key across all social media success stories.
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Think of Pinterest as a way to tell the story of what your brand is all about, and make sure all of your pins are in line with this story.