Yasmin Bendaas

For small nonprofits and businesses, it may seem impossible to interact with media without a marketing person on staff. But often there isn’t available funding for a communications position. Small business owners and staff of nonprofits often wear multiple hats though, and something like writing press releases doesn’t have to be out of reach. Review the following steps for a compelling press release.

Drafting Talking Points for your Nonprofit or Small Business

Yasmin Bendaas
For a nonprofit or small business, speaking to press can be uncomfortable territory. You don’t always know exactly what questions you will be asked, and you want to be represented accurately. But with a little bit of planning and a clear...
Wednesday, January 15, 2014

Shop Cross ecommerce website

Megan Kilpatrick
ShopCross.com has launched! This e-commerce site uses a contemporary, user-friendly platform designed to convert visitors into buyers. The content management system is robust enough to support a 10,000+ item catalog and to integrate with...
Thursday, December 12, 2013

Website for 751 West Fourth has launched

Yasmin Bendaas
We're happy to reveal the new site for 751 West Fourth. Designed for an under-construction building for lease in downtown Winston-Salem, the new site is simple, attractive, and informative. As a one-pager site with parallax and image...
Thursday, December 12, 2013

Facebook Training for Your Board: A How-To Guide

Yasmin Bendaas
Getting your board members involved in your organization’s social media can add to the cohesiveness of your board. Social media is a way to continue telling your organization’s story online that requires interactive voices. Including the...
Tuesday, December 3, 2013

Piedmont Together website

Yasmin Bendaas
This website was unveiled today at Piedmont Together's Livable Communities Summit in High Point and was built to be able to provide information regarding the project's regional plan. The site layout presents information in a way that is...
Thursday, November 14, 2013

Office space and conference room for rent in downtown Winston-Salem

Megan Kilpatrick
One of the two downtown offices that we lease out is currently available (office A). The room is 15' 2" x 10' 2" (office A) and has a closet. Closet not included in measurement of the room. Free parking for you and your clients/guests....
Wednesday, November 6, 2013

Email Marketing: Why to Use It & Who to Choose for your Nonprofit or Small Business

Yasmin Bendaas
While a lot of my recent blog posts have been all about communicating with your audience through social media platforms, there is another means of brand communications sometimes overlooked: Email. I’m not discounting solid use of social...
Wednesday, October 2, 2013

Downtown office available now

Megan Kilpatrick
One of the two downtown offices that we lease out is currently available (office B). The room is 17' 3" x 10' 2". Rent is $550/month and includes utilities, internet, and use of common areas including conference room. Please call Megan at...
Tuesday, September 24, 2013

YouTube Tips for Nonprofits and Small Businesses

Yasmin Bendaas
YouTube’s popularity across the world has made it possible for uploaded videos to “go viral.” Remember the Kony thing? And Gangnam style? Pretty sure Justin Bieber was discovered on YouTube, too... Anyway, let’s focus on something more...
Tuesday, September 17, 2013

Pinterest Tips for Nonprofits and Small Businesses

Yasmin Bendaas
Do you have cards and pictures stuck with magnets on your fridge? These are usually things that make you feel good. After all, as a kid having that test with an “A” on it stuck on the fridge for a week was an honor. And a bit of...
Thursday, September 5, 2013